BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 27 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated preliminary revenues of approx. EUR 1,415 million in 2024 and employs around 2,300 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.
BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 27 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated preliminary revenues of approx. EUR 1,415 million in 2024 and employs around 2,300 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.
About the Role
We are looking for an Employer Branding Specialist to join our Talent Acquisition team on a fixed-term contract. In this role, you will shape and elevate our employer brand across markets, platforms, and channels — ensuring consistency, authenticity, and impact. You will work on both strategic and hands-on projects, from refreshing our brand identity to building university partnerships, optimizing our careers page, and amplifying our reputation as an employer of choice.
This role is based in Munich, and we welcome both full-time and part-time availability. A native German speaker with strong English proficiency is a big plus.
Responsibilities:
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Brand Identity & Consistency: Refresh and maintain our employer branding profiles, ensuring logos, colors, typography, and messaging are aligned across all platforms (LinkedIn, Glassdoor, kununu, Indeed, Stepstone, Medium, etc.).
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Careers Page Management: Update content, set up maintenance processes, and establish tracking for performance metrics.
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Talent Attraction Campaigns: Develop engaging campaigns to drive traffic to our careers page and promote our culture.
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Employee Advocacy & Storytelling: Empower employees to act as brand ambassadors through formats like video takeovers and testimonials.
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University Partnerships: Research and build partnerships with top universities and technical schools across Europe to support hiring needs.
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Reputation Management: Strengthen our presence on Glassdoor and kununu, encouraging authentic employee feedback.
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Internal Employer Branding: Support internal branding initiatives and events, to strengthen internal culture.
Qualifications:
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3–8 years of experience in employer branding or brand marketing (ideally within talent acquisition or HR).
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Strong project management and content creation skills.
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Comfort working across digital platforms and social media channels independently.
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A creative yet structured mindset, able to balance strategy and hands-on execution.
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Native-level German and strong English skills preferred.
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At BESTSECRET, diversity isn't just a trend – it's our professional philosophy. We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated. Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.
At BESTSECRET, diversity isn't just a trend – it's our professional philosophy. We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated. Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.