Internship, Marketing CRM

BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 27 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated preliminary revenues of approx. EUR 1,415 million in 2024 and employs around 2,300 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.

BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 27 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated preliminary revenues of approx. EUR 1,415 million in 2024 and employs around 2,300 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.

Job Description
Team:  Marketing
Job Location:  Munich, Germany
Position Type:  Fixed-term, Full-time
Work Flexibility:  Hybrid, Onsite

Role Overview

We’re looking for a motivated CRM Marketing Intern to join our team and support the planning and execution of customer retention initiatives. In this role, you’ll gain hands-on experience with CRM tools and campaign management, helping us engage customers across Email, Mobile Push, and In-App channels. This is an excellent opportunity to develop your analytical and marketing skills while working closely with cross-functional teams in a dynamic, data-driven environment. 

 

Responsibilities

  • Support the planning, execution, and analysis of CRM campaigns across Email, Mobile Push, and In-App channels

  • Assist with customer segmentation and personalization to enhance campaign performance

  • Monitor key CRM metrics and prepare performance reports

  • Help design and run A/B tests to boost engagement and retention

  • Manage and update customer journeys in Salesforce Marketing Cloud

  • Research CRM trends, best practices, and competitor activitie

 

Qualifications

  • Bachelor’s degree or equivalent

  • Strong analytical and data-driven mindset

  • Interest in customer retention and digital marketing

  • Basic knowledge of CRM or email automation tools

  • Proficiency in Excel/Google Sheets and attention to detail

  • Excellent communication skills in German and English

 

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At BESTSECRET, diversity isn't just a trend – it's our professional philosophy. We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated. Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.

 

At BESTSECRET, diversity isn't just a trend – it's our professional philosophy. We are dedicated to cultivating an inclusive workplace where everyone's unique talents and backgrounds are celebrated. Applicants from all backgrounds, experiences and perspectives are welcome to join us in our mission towards a more vibrant and inclusive future.