BESTSECRET is looking for a Social Media & Content Marketing Specialist - all genders (maternity leave contract) to join our brand department. You will be in charge of creating and executing first-class social media and editorial content and working in collaboration with the whole marketing unit and other stakeholders. Additionally, you must be willing to work in a fast-paced international environment, and you will report directly to the Senior Lead of Social Media & Content Marketing.

Responsibilities:
• Plan and create social media and editorial campaigns on our relevant platforms, with a special focus on Facebook, Instagram, and TikTok, with Instagram being our primary channel.
• Manage the scheduling and publishing of social media campaigns with our social media management tools.
• Strengthen BESTSECRET’s Social Media brand perception and engagement.This role focuses on increasing channel engagement (with a strong emphasis on Instagram), expanding our international audience, and ensuring all activities consistently reflect and enhance our brand identity. You will be expected to respond to specific social media KPIs and numeric performance goals in line with a defined data engagement strategy. Data-driven execution and continuous optimization are essential.
• Contribute to creative and high-end marketing ideas and themes for the brand (content creation, general trends, etc.) by conceptualizing and scripting premium short-form content, notably social media captions and Instagram Stories.
• Stay on top of industry trends to identify new opportunities and proactively develop creative content ideas, while coordinating with external agencies in the execution of influencer and content‑creator collaborations and related activities.
• Boost BESTSECRET’s brand awareness and sentiment through global social media conversations. 
• Leverage social media and editorial reporting based on KPIs across markets and channels, usingand analysing social media analytics and social media listening tools.
• Oversee community management and leverage best practices closely with the customer service team.
• Collaborate with other (international) marketing teams and other stakeholders to develop and execute first-class marketing concepts that foster our (re-) activities, promotional campaigns and events.

Your Must-Haves:
• Bachelors’ degree or equivalent in the field of marketing, advertising, or comparable studies.
• English speaking (preferably native), other European languages, especially German, are a plus.
• 6+ years of experience building brands via social media.
• Strong communication skills with the ability to work collaboratively.
• Strong analytical skills with previous experience using PowerBI and social media listening and analytics tools.
• Knowledge of Emplifi and other social media management tools is a plus.
• Social media ownership and experience in fashion ecommerce brands – 360 degrees.
• Copywriting experience (in English) for social media and editorial channels is desirable.

We offer:
• Opportunity to work on a creative and international team.
• Responsibility to own a project and work together on a team of marketing lovers.
• A very driven team culture, always open to new challenges and improvements.
• The ability to create inspiring content reaching thousands of people.
• A competitive salary.
• Employee benefits in terms of shopping discounts.
• Maternity leave contract: 12-month duration