BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated revenues of EUR 1,533.7 million in 2025 and employs around 2,200 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.
BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset. BESTSECRET has a strong track record of profitable growth over many years. It generated revenues of EUR 1,533.7 million in 2025 and employs around 2,200 people from over 90 nations. The Group draws on a heritage of 100 years in the textile and fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.
Key Responsibilities
- Own and manage the commercial performance of a portfolio of brands and private label, supporting the Product Specialist category, with accountability for key KPIs in close partnership with Merchandise Planning.
- Develop and execute buying and assortment strategies aligned with Product Specialist category, classification, and company targets.
- Drive the strategic development and positioning of Private Label brands, with a clear focus on growth, profitability, and relevance in the segment.
- Conceptualize, develop, and design Private Label collections—from trend analysis and design briefing to the execution of commercially successful products—considering product knowledge, design, and customer needs.
- Manage the full end-to-end Private Label process, including assortment planning, product development, supplier selection, and the complete buying and order process.
- Leverage Private Label strategically to close assortment gaps within the branded business and to optimally meet customer demand.
- Ensure a relevant, customer-focused assortment by identifying trends, onboarding new brands, and optimizing seasonal opportunities within the category.
- Continuously analyze market trends, competitors, and customer needs to develop relevant and differentiated Private Label assortments.
- Lead supplier negotiations to secure optimal commercial terms, quality standards, and supply reliability.
- Collaborate cross-functionally and communicate insights clearly to internal teams and external stakeholders.
- Build and maintain strong, long-term relationships with brand partners while representing and promoting the company strategy.
Profile & Requirements
- Bachelor’s or Master’s degree in Business Administration, Economics, Fashion Management, Design, or a related field.
- Proven experience in buying, production, design, merchandising, or a commercial role within fashion or retail, ideally with a focus on Private Label.
- Strong product knowledge and a solid understanding of production, design, fits, materials, and collection building.
- Proven track record in developing and managing Private Label collections, including full product lifecycle and order processes.
- Advanced analytical skills with the ability to translate data-driven insights into commercially successful assortment and collection decisions.
- Strong negotiation skills with a demonstrated record of commercial impact.
- In-depth understanding of market trends, competitors, and customer needs, particularly in the product specialist or related segments.
- Data-driven and commercially minded, with the ability to make KPI-led decisions.
- Confident communicator, able to present complex topics and collaborate effectively across teams.
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